Page SEO

Per-page titles, descriptions, social previews, and structured data — everything search engines and AI assistants read before they read your content.

What it is

Workspace → Page SEO lists every page on your site with its meta title and description at a glance, so you can see which pages are still missing them — or toggle Missing SEO fields only above the list to filter down to just those pages. Click any row to expand the full editor for that page.

Everything here is per-page and overrides the site-wide defaults you set in Site Settings. Leave a field blank and the site-wide value (or the page's own title) is used instead — you never have to fill in every field on every page.

Titles and descriptions

The meta title and description are what appear in Google's results. Both fields show a live character count against the length search engines typically display in full — 50–60 characters for the title, 150–160 for the description. The count turns green when you're inside that range.

AI assist reads the page's actual content and drafts both fields for you. Nothing is saved until you hit Save, so you can edit the suggestion first. Each run costs credits.

Previews

Four preview tabs show how the page will actually appear once it's shared or indexed, using whatever you've typed so far:

  • Google — a SERP result, with the title and description truncated exactly where Google truncates them.
  • Facebook and X / Twitter — the social card each network builds from your Open Graph tags.
  • OG image — the share image on its own, at the 1.91:1 aspect ratio both networks crop to.

Canonical URL, noindex, and OG image

  • Canonical URL — tells search engines which URL is the definitive one for this content. Leave it blank and the page's own URL is used, which is right for almost every page. Set it when the same content is reachable at more than one address.
  • Hide from search engines — adds a noindex tag and drops the page from your sitemap. Useful for thank-you pages, internal landing pages, and anything you link to directly but don't want indexed.
  • OG image — a share image for this page specifically, overriding the site-wide default. Pick one from your Media library or paste a URL.
  • Focus keyword — optional. Set the phrase you want this page to rank for, and the SEO & AI audit checks whether it actually appears in the meta title, meta description, and H1.

Structured data (JSON-LD)

Structured data is a machine-readable summary of what a page is about, added as a JSON-LD block in the page's <head>. It's how a page becomes eligible for rich results — star ratings, event dates, recipe cards, FAQ accordions — and it's increasingly what AI assistants read to answer questions about your site.

Pick a type from the dropdown and fill in the fields it asks for. Anything the type can infer from the page — its title, description, and OG image — is filled in automatically, so you only enter what's genuinely specific to that type. Every type below is available on any page:

  • Article — headline, author, publish date. For editorial pages and long-form content.
  • FAQ — a list of question/answer pairs, which Google can show as an expandable accordion under your result.
  • Product — name, price, currency, and availability.
  • Organization — your company name and logo. Your social profile links from Site Settings are attached automatically as verified profiles.
  • Recipe — ingredients, instructions, prep and cook time, yield.
  • How-To Guide — named steps with instructions, plus a total time.
  • Video — video URL, thumbnail, duration, upload date.
  • Product Review — the item reviewed and your rating out of a best possible score.
  • Event — start and end dates plus a venue name and address.
  • Course — the provider offering it, and their URL.
  • Book — ISBN, format, page count.

Types that can't produce valid markup without a key field simply emit nothing rather than an incomplete block — a Video with no video URL, an Event with no start date, or an FAQ with no complete question/answer pair. Fill in that field and the markup appears.

Set it once, and it follows the page everywhere

Page SEO is stored on the page itself, so it applies to your published site, quick previews, Development deploys, and the code you download or read in the Source tab — all from the same values. There's nothing to re-enter per environment.

Renaming a page keeps its old URL working

Changing a page's path in the Pages panel changes its URL — and any link pointing at the old address, from another site, an email, or a search result, would normally break. Zitegen records the change instead: the old URL permanently redirects (a 301) to the new one on your next publish.

That matters for more than convenience. A 301 is how you tell search engines the page moved rather than vanished, so the ranking the old URL had built up transfers to the new one instead of being lost.

  • Redirects are recorded automatically — there's nothing to set up, and nothing to remember to do after a rename.
  • Rename the same page twice and visitors still get one hop: the original URL is repointed at the newest one rather than chained through the middle step.
  • Move a page back, or create a new page at the old address, and the redirect steps aside — a real page always wins over a redirect.
  • Redirects take effect on publish, like every other change. They're included in downloaded projects too, as a _redirects file.

Deleting a page is different: there's no new address to send visitors to, so a deleted page's URL returns a genuine 404, which is the correct signal that the content is gone.

Checking your work

Once the site is deployed, the SEO & AI Audit panel scores each live page on exactly these fields — title and description presence and length, canonical correctness, Open Graph coverage, and whether structured data is present at all — and offers AI-assisted fixes for the findings. Page SEO is where you set the values; the audit is where you verify what crawlers actually received.